If you are planing to design new website in Google Sites or running any existing Google Sites website and want to do SEO of your site, read the following Google Sites SEO guideline. The focus of these following points are to get your Google Sites website page(s) on top with as many "keywords" as possible.

Before going further, we highly recommend to use some Google tool with your Google Sites website. These tools are free to use for Google Sites users. Make it sure that you are using these tools with your Google Sites.

 i. Google Webmaster Tool using with Google Sites
ii. Google Analytic Tool using with Google Sites

There are 10 main points you should focus on before designing website in Google Sites or if you have already running a Google Sites website, then deploy these instructions.

1. Keyword
Keywords are the most important aspect of Google Sites SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, use this formula on your competitors sites and see how they score, then aim to beat that score. this formula is:

Keyword Density = Total Words ÷ Keywords

Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am developing a site about "Google Sites SEO", I want my site to include the words "Google Sites SEO" as many times as possible.

However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site page about "SEO" of Google Sites, I would include "Google Sites SEO" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you.

The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.

Caution: avoid using the same word more than once in a sentence.

2. URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not use a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.

3. Site Description
Must write your Google site description and focus on the keywords, you may use the keyword phrases because Search Engines are now looking at content which you write in site description. For example: while developing my site Sites Help , i use the following site description:

Sites Help provides help to Google Sites users from experts, best Google Sites help, Google Sites how to, Google Sites SEO, Google Sites FAQ, How do I

As you can see that the site description of Sites Help is defining and tell you that this site is for what, so write your Google site description.I also recommend to write your site description up to 150 characters, this improve the ranking of your site in Search Engines. Optimize your site description to match your content, products, services and the Search Engines that still look at site description will reward your efforts.

4. Page Name
Name your Google site page as keyword. This is very important. This is a good practice for the Google Sites SEO that use easy to understand and remember keywords page name. For example: you are at the page "Google Sites SEO" and its page name is Learn Google Sites SEO. Page name in Google Sites are the title tags that tell the Search Engine the title, or formal description of site page. This is the word or phrase that is seen at the top of the browser window.

Most important rule of title tags is: don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.

5. Image Names
Content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "new_pic.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page.

6. ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.

7. Heading tags
Using the heading frequently in Google Sites increase the importance of your site in Search Engine. Try to utilize all heading available in Google Sites on each page to ensure maximum page optimization. Heading tags are associated with the bold font that leads into a section of text. Like this:
Google Sites SEO
It is good that your heading tags should only be the keywords and should be presented in the order that your site description follow.

8.Content
As every expert will tell you, "Content is King." Your every page in Google site should have at least 350 words on it and the more the better, but keep in mind the formula for keyword density which you can find in point number 1. You don't want to fill a page with 1500 words of bla-bla and only 5 keywords in it. Some people get hung-up on how browsers display text and use images with text in them because they want a cool font but browsers can't read the text (embedded) in images.

While writing the content of your Google site, just take care that how you word things and incorporate your keywords.

9. Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:

Use hyperlinks so that the Search Engine will have a text link to follow to the next page. Don't use one word links, use long link phrases, preferably keyword phrases.

10. Link-baiting
Link-baiting is the new trend among high ranking sites. Link-baiting means writing quality content or articles that other web sites can display on their pages as long as they give credit and a link to your site.

Note: SEO strategies are constantly evolving as the search engines update their algorithms.