Search engine indexing is the process of collecting and storing
relevant website data. Some search engines use crawling techniques,
while others require the user to submit the data. It is your job to make
sure the data collected is as accurate as possible allowing your site
to display more often.
In order for your website to display more often you have to consider
the terms people will use to find your site. These terms or words are
known as keywords and it is important that your site contains as many as
possible, but it has to appear natural.
Simply put backlinks are links to your website which appear on other
websites, in other words sites which are promoting your website. The
more relevant backlinks you can create the better.
When adding images to your site is not sufficient to just copy and paste or insert an image, there are a number of considerations before adding an image. You must ensure the size and format of the image is suitable along with the correct tags and keyword associations.